00 Start here

Your LinkedIn, step by step.

For technical founders who want distribution, but not a creator job.

Pre-order The LinkedIn Map

Pre-sale price until Oct 30

Not sure where you're stuck? Get a profile teardown →

The LinkedIn MapWhen stuck, take a map.

01 The stuck point

You don't lack ideas. You lack a process.

You know LinkedIn matters. You've opened a blank post, stared, and closed the tab. Nobody's told you exactly what to do, in what order, so you can just execute it.

02 The route

Your daily work already is the content.

What you're told to do

  • Content pillars
  • Content calendars
  • Lead magnets
  • An influencer persona

Those are for us, marketers. You'll end up with a second job and hate posting.

What you actually need

  1. Work: do the job you're already doing

  2. Extract: pull the idea out of it

  3. Writing structure: follow one structure, every time

  4. Publish: post it and go back to work

Debugged a billing edge case Tuesday? That's a post.

03 How we can work together

Pick your starting point.

  • 01

    Profile Teardown

    $29

    5 spots

    I review your LinkedIn profile in a recorded video and send you the written fixes. You'll know exactly what to change and why.

    Get my teardown
  • 02

    Power Hour

    $70

    Stuck on one step? Fill in a short questionnaire, then we spend 60 minutes on your route, live.

    Book a power hour
  • 03

    The LinkedIn Map

    $40

    Price goes up Oct 30

    The step-by-step playbook: positioning, profile and a content system that runs on the work you already do. Digital, with lifetime updates.

    Pre-order the Map

04 Who's drawing the map

Maria Carp

  • I've been the only marketer in every company I've worked at, most recently as CMO of Vatis Tech, a speech-to-text AI company.
  • My thesis was on linguistic patterns in persuasion.
  • I co-founded Brewbrand and grew it to 1M impressions and 8k followers in four months.

The Map is the process I'd have wanted on day one.

Maria Carp

05 FAQ

Questions, answered.

I'm too technical to post. Is this for me?

Yes, that's who it's written for. The Map turns your technical work into posts without you becoming a "creator."

I don't have time.

The whole system is built on the work you already do. No calendar, no daily posting quota.

Why not just hire a ghostwriter?

Because your expertise is hard to fake. The Map gives you the process so the voice stays yours.

What do I get, and when?

Digital access when it's published on Oct 30. Pre-sale buyers get lifetime updates.

Which one should I start with?

If you want to do it yourself, start with the Map. If you want eyes on your profile first, start with the teardown. If you're stuck on something specific, book a power hour.